home >   CS >   the green estate

The Need:
A new organisation was being formed - The Green Estate - which was to be a strategic umberella company jointly owned by Sheffield Wildlife Trust and Manor and Castle Development Trust).

Future Foods were the Technical Food Consultants commissioned by the Trusts to set up the Manor Lodge Urban Dairy in Sheffield to produce a range of cheeses.
The dairy produce needed a strong brand to be launched on to the Market.

The Action:
Cynergy worked on the branding and packaging of the products, researching archives to find an old image of the Manor Lodge. Special permission had to be sought from the Sheffield Museum as they owned the copyright. The Manor Lodge site is planned to be a large Tourist attraction and Heritage Centre for Sheffield.


Our Client's comments:
click here to show

Having worked on several projects over the years with Cynthia Rich the enthusiastic and passionate director of Cynergy Marketing, we can clearly state the quality of her work and the dedication she brings to projects she has engaged with. Covering strategic marketing plans, image design, concept analysis, advertising, consumer behaviour, market segmentation among others, all have been dealt with by Cynergy Marketing in a most efficient and effective manner.

We would recommend Cynergy Marketing to any organisation which wants a quality and reliable service to start or expand their marketing focus. Using a local company gave us the flexibility and understanding that we needed to develop ideas from concept to reality. We have no doubt that Future Foods will work closely with Cynergy in the future to develop other enterprises in the food sector. Stephanie de la Haye, MSc.MsDT, Director, Future Foods Consultancy

Cynergy says:
click here to show

Manor Lodge was part of the Restoration programme in July 2004 on BBC2 which made this a particularly satisfying project to be involved with. The idea of producing Sheffield cheese was innovative and marketing the products was a particularly satisfying.