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The Need:
Yabba is a food manufacturer which produces a range of high quality, additive-free cooking sauces, dressings, marinades, chutneys and jams. Stephanie Brown, the owner, had grown her company entirely with the support of her family.

When Yabba approached Cynergy she had reached a plateau, and now needed to grow the business further.

The Action:
Yabba needed to step up a gear and to increase turnover and profitability but not sure how to start. Doing nothing was not an option for Yabba as they would always remain relatively small.

The first meeting was a brainstorming session to assess where they were as a business and what they wanted to achieve in the medium to longer term. The product range was extensive but needed clarity. This was rationalised and resulted in the introduction of a new Mediterranean range.

Yabba had also been developing a new Gourmet and Sugar-free range. We provided research to identify the potential new target markets and customer profiles.

Yabba’s current branding needed updating to add new vitality and freshness. We developed new branding concepts and gave guidance on developing the sales channels.

The company is growing and is about to launch a new Organic range. Other work included a PR strategy, upgrading the website for ecommerce, competitor analysis and costing/profitability exercise.

Our Client says:
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When your time is totally taken up in the process of producing your products, it is hard to stand back and spend time assessing where you are and where your business should be going. You become too close to your products with little time to think strategically. Cynergy was able to work with me to go through a re-focusing process.

We also looked at new trade outlets which have proved successful. Cynergy has an ability to break you out of your day to day focus on production issues which allows you to work with her to develop a range of new innovative ideas. see www.caribbean-food.co.uk Stephanie Brown, Director

Cynergy says:
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We are pleased to be involved with this family-based company which produces fabulous products – we are proud to say that Stephanie created a Red Onion Marmalade with Balsamic Vinegar at our suggestion – it is now one of her best sellers!